Blaney Group operates three distinct brands — each with its own audience, voice, visual identity, and compliance rules. These guides are the single source of truth for how each brand looks, sounds, and behaves across every channel.
Each guide covers identity, personas, voice & tone, visual identity, compliance, and channel-specific rules. Click to explore.
Independent Medicare agent recruiting platform. Three personas (Fresh Start, Comeback Agent, Frustrated Producer), structured 90-day onboarding, full conversion system.
Agent RecruitingLead generation for AO's insurance agents across 7 product lines. Consumer-facing brands: Lifeguard Network, Secure Legacy, Prevencion360. ~$75-80K/week ad budget.
Lead GenerationCorporate brand (external) + operating system brand (internal). "High Performance Systems That Scale." Covers website, conference materials, Arloverse game design, chat tone, SOPs.
Corporate + InternalHow brand identity applies across every channel: ads, landing pages, email/SMS, chat, game design, web assets, SOPs, reports, proposals, conference materials.
System ReferenceThe Ad Engine loads brand-specific personas, angles, compliance rules, and voice guides before generating any variant.
Arlo OS adapts its personality, tone, and delivery based on the internal brand guide — Jarvis protocol, bilingual delivery, game design language.
Every piece of external content — landing pages, emails, social posts — pulls voice, visual identity, and compliance from the relevant brand guide.
SOPs follow the internal brand voice. Challenges and game design use the Arloverse aesthetic. The brand system shapes the daily experience.
Every brand has HARD rules (never break) and SOFT rules (follow unless justified). The Compliance Engine runs Universal → Domain → Brand checks on all content.
Reports and presentations follow the Reporting Standard — recommendation first, clear numbers, comparison tables, honest tradeoffs. Brand voice carries through.